If you’re a licensed builder or trade contractor in Queensland, you’re probably familiar with displaying your QBCC licence number on your business advertising.
But did you know that the requirements also apply to digital advertising, including social media and online business directories?
Under the Queensland Building and Construction Commission Act 1991, licensed contractors must ensure their advertising includes the correct licensing information.
It’s a straightforward obligation, but one that can easily be overlooked, particularly when businesses change names, establish companies or update their marketing.
What Must Be Included in Your Advertising?
The QBCC requires licensed contractors to include:
- The correct licensed name: The individual or company name recorded on the QBCC licence.
- The QBCC licence number: The number belonging to the individual or company advertising the work.
- Reference to QBCC licensing: A statement identifying that the contractor is licensed under the QBCC Act.
Licence details must be clearly displayed and easily readable. Advertising must also not contain false or misleading information.
These requirements apply to both individual builders and trade contractors, as well as licensed construction companies.
Can You Use the QBCC Logo?
Licensed contractors should also be aware that the QBCC logo must not be reproduced on their own advertising or promotional material.
Displaying your correct licence details is the appropriate way to identify your QBCC licensing.
Does This Apply to Facebook and Instagram?
Yes. QBCC advertising requirements extend beyond traditional advertising. They can apply to:
- Business websites and social media pages, including Facebook and Instagram.
- Online directories and trade platforms such as Hipages.
- Vehicle signage, business cards, brochures and flyers.
- Other promotional material advertising building or trade services.
Trading Names and Company Licences – An Important Difference
One area that can create confusion is the difference between a registered business name and the legal entity holding the QBCC licence.
For example, if you operate through a company, your advertising must identify the licensed company and its QBCC licence number.
A director’s personal QBCC licence does not replace the requirement for the company to hold and advertise under its own appropriate contractor licence.
Similarly, if you advertise under a trading name, the name of the actual QBCC licensee must also be included.
This is particularly relevant when a builder or trade contractor changes from operating as a sole trader to a company.
Updating your business name, website or ABN does not automatically update your QBCC licensing arrangements.
What About Unlicensed Contractors?
Queensland also has advertising requirements for people offering building work that does not require a contractor licence.
Depending on the type and value of work, advertisements must include a statement identifying the maximum value of work the person can lawfully undertake without a licence.
Importantly, some categories of regulated work require licensing regardless of the contract value.
What Happens If Your Advertising Doesn’t Comply?
Failing to meet QBCC advertising requirements can result in regulatory action, including financial penalties.
However, the simplest approach is to regularly review your advertising and ensure your licence information is accurate and consistent with the QBCC’s records.
You can check your licensing details through the QBCC Licensee Register.
For further information, refer to the QBCC Advertising Requirements.
Has Your Business Structure or Licensing Changed?
At Construction Licensing, we regularly assist builders and trade contractors who are changing business structures, establishing companies or upgrading their existing licences.
These changes can affect which individual or company is authorised to contract for building work and which licence details should appear in business advertising.
With more than 30 years of experience in building and construction licensing, we provide specialist advice on individual and company licensing requirements.
Need Assistance With Your QBCC Licensing?
If you’re changing from a sole trader to a company, expanding your building business or reviewing your current licensing arrangements, it’s important to ensure the correct licences are in place.
Our Initial Licensing Consultation and Corporate Consultation services can help you understand your licensing options and the requirements associated with your business structure.
Make An Enquiry Contact Construction Licensing for practical advice about your QBCC building and trade licensing requirements.
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This article provides general information only and does not constitute legal advice. Advertising and licensing requirements depend on individual circumstances. Refer to the QBCC for current requirements.
